Property PR Expert Blog

Every week Jerry shares news, views and opinions from the estate agency industry.

  • Recent Posts

    • Why Estate Agents Aren’t on my Christmas List

      Why Estate Agents Aren’t on my Christmas List

      I usually send Christmas cards to clients. This year I’ve knocked that idea on the head. Why? Rather than spend £100 on something which has very little impact on my business or the way clients perceive me I’ve spent my money elsewhere. Instead of giving a printer and the Royal Mail my dosh I’ve donated […]Continue Reading »
    • Why Some Estate Agents Make Lousy Lovers and Some Don’t

      Why Some Estate Agents Make Lousy Lovers and Some Don’t

      Below is a blog which was my most widely read in 2017. When it went online it had more hits than The Beatles, Elvis, Beyoncé and Sir Cliff Richard combined (it’s getting near Christmas I can mention Sir Cliff surely?). It had the highest open rate of any of my emails sent to my estate […]Continue Reading »
    • Is This a Sign of Estate Agency Suicide?

      Is This a Sign of Estate Agency Suicide?

      Some signs really grab you by the throat and insist you notice them. Two examples did that to me this week. The first was in a local mortgage broker’s office. Big and bold on his feature wall he has words to the effect of: ‘Spend just 15 minutes with us to discover 1000s of great […]Continue Reading »
    • Is Estate Agency Going to the Blogs? Or the Vlogs?

      Is Estate Agency Going to the Blogs? Or the Vlogs?

      I was asked an interesting question this week. Is it better to write a blog, or film a vlog? My thoughts are in the vlog below. Thanks for watching, Jerry PS: Tomorrow’s budget is blog / vlog fodder BIG time. Are you ready to get in front of our audience / database? I’ll be syndicating […]Continue Reading »
    • Only five per cent of estate agents do this

      Only five per cent of estate agents do this

      I’ve carried out a survey you might be interested in as it shines a light on something 95 per cent of agents ain’t doing folks. I haven’t splashed out thousands on getting a ‘game changing’ (I hate that phrase) team of hip ‘industry disrupting’ (that phrase too) surveyors to carry out the research. I used […]Continue Reading »
    • Old Irish Wisdom for Estate Agents

      Old Irish Wisdom for Estate Agents

      As regular readers of my articles might recall I had an Uncle called Tighe. And today would’ve been his 87th birthday had he not made the journey up to the big pub in the sky back in 1992. He was a native of Cork who came over here as a bright eyed, confident teenager in […]Continue Reading »
    • Foodbanks, Estate Agents and an Idea

      Foodbanks, Estate Agents and an Idea

      I want to give you lovely people some food for thought. Literally. This week I spent a morning with an estate agency visiting a foodbank. Times are hard out there folks but thankfully me and my agent amigo were looking to give rather than receive. Seriously though the experience was an eye opener. In a […]Continue Reading »
    • What little things can your agency learn from the Premier League?

      What little things can your agency learn from the Premier League?

      We took our five-year-old daughter to a football match for the first time yesterday. It was Brighton & Hove Albion versus Everton. Although we live a half hour drive from Brighton’s Amex Stadium and I’m an Arsenal fan we ended up in the Everton end due to a friend who is a Toffees’ fan sorting […]Continue Reading »
    • Estate Agency Marketing Myths and How to Banish Them

      Estate Agency Marketing Myths and How to Banish Them

      One of The Oxford Dictionary’s definitions of a myth is: “A widely held but false belief or idea.” And on that basis, it’s fair to say that there a loads of things people believe in the estate agency world that are wrong. So, here are five I could think of think of and my ways […]Continue Reading »
    • 95 per cent of estate agents didn’t even know about this

      95 per cent of estate agents didn’t even know about this

      If I asked you why the 25th May 2018 will affect your agency’s business what would you say? If like 95 per cent of the 25 agents I’ve asked that question to you’ll more than likely respond with a puzzled look a bit like that hungover looking furry cat doing the rounds on YouTube. Well […]Continue Reading »