Property PR Expert Blog

Every week Jerry shares news, views and opinions from the estate agency industry.

  • Recent Posts

    • Is this how estate agents can get up and running?

      Is this how estate agents can get up and running?

      It was Mrs L’s birthday yesterday. She likes running and one of my goals this year is to run a marathon. Quite why I want to run 26.2 miles for the first time at 47 years-old I’m not sure. I guess it’s part of my mid-life crisis. But it’s safer than having an affair with […]Continue Reading »
    • Estate Agents and the Temple of Doom

      Estate Agents and the Temple of Doom

      Hi Jerry I love boxing. I admire the boxers’ skills, strength, sportsmanship (including women boxers) and their stories. I watched an event on Saturday where the headline bout was an English boxer Ted Cheeseman fighting a Spaniard called Sergio Garcia (it wasn’t the golfer moonlighting) for the European Super Welterweight title. Cheeseman was being billed […]Continue Reading »
    • An example of seriously sh*te estate agency marketing

      An example of seriously sh*te estate agency marketing

      I wasn’t going to blog this week due to being flat out with copy writing projects and feeling knackered because of our insomniac new puppy. I’ve been on the night-time duties while Mrs L has been away working in London town. Picture the scene. It’s 3am in the morning, I’m clapping zeds, I hear the […]Continue Reading »
    • Is Google giving your estate agency grief or gold?

      Is Google giving your estate agency grief or gold?

      When can you stop saying Happy New Year? I think it should be January 2nd but that’s probably because I’m a right grumpy pumpkin at the moment due to our new puppy Lindy keeping me up for the last two nights. And, yes I know, the name Lindy Lyons, sounds like a stripper rather than […]Continue Reading »
    • Puppies and deal clinching questions for estate agents

      Puppies and deal clinching questions for estate agents

      The Brexit shenanigans have got shit all on the negotiations we’ve gone through over the past two and half years in my house. We’ve had late night meetings, arguments, people storming out, doors slammed, stony silences and stare downs where it felt that the first one to blink would lose. And my friends I must […]Continue Reading »
    • What Estate Agents can Learn From Google’s 2019 Plan

      What Estate Agents can Learn From Google’s 2019 Plan

      Google has a 1000-year plan. Apple apparently has the same very long term vision laid out in a secret cave. A lot of dodgy football managers have five years plans but are usually only around 12-18 months to work on them before getting their P45. Hannibal from the A Team always had a plan. He […]Continue Reading »
    • Abraham Lincoln’s Marketing Message to Estate Agents

      Abraham Lincoln’s Marketing Message to Estate Agents

      Words have power. So why do many estate agents undervalue them? Imagine being six years-old and seeing a sign ‘No blacks, No Irish, No dogs’? I’m guessing you know who said: “I have a dream…….” Or ‘We will fight them on the beaches……’ Closer to home I still feel sad about something my Dad said […]Continue Reading »
    • How can Estate Agents Sell Trust?

      How can Estate Agents Sell Trust?

      It’s got cold suddenly. And it’s been getting dark earlier. Before you start thinking I’m indulging in National State the Bleeding Obvious Day let me explain where I’m headed. I was shuffling down the High Street where I live yesterday day freezing my face off as a wind whipped in off the south coast. It […]Continue Reading »
    • Why Jehovah Witnesses are Smarter than Most Estate Agents

      Why Jehovah Witnesses are Smarter than Most Estate Agents

      Anytime there was a knock on our door on a Sunday morning my mum would always shout to us from her position at the kitchen table ‘Don’t answer it if they are Jehovahs.’ This always made me ask myself two questions. These being, how on earth does a ten-year-old know without opening the door if […]Continue Reading »
    • What agents can learn from a tax dodging Irishman

      What agents can learn from a tax dodging Irishman

      When I was growing up my Uncle Tighe knew a fella who was in the building game just like he was. This chap was a fellow Irishman who had a rather loose grasp of the tax laws- basically he thought it was optional. A cash is king approach. He was nicknamed Frank the Bank due […]Continue Reading »