Property PR Expert Blog

Every week Jerry shares news, views and opinions from the estate agency industry.

  • Recent Posts

    • Two words estate agents could ban

      Two words estate agents could ban

      A 70-second read. I had a lightbulb moment yesterday. I was listening to a podcast, Leadership Revealed, hosted by well-known industry figure John Paul. It’s full of sensible advice, and he’s got an excellent track record in business, so he obviously practices what he preaches. He said something along the lines of imagining being on […]Continue Reading »
    • Can Pavarotti Make a Difference for Estate Agents?

      Can Pavarotti Make a Difference for Estate Agents?

      There are more than 7 billion people in the world and only one person exactly like you. That’s something I remind my young daughter of regularly. And if I was to believe most agencies’ marketing there are more than 16,000 estate agency brands in the UK but only one like theirs. 9.99 times out of […]Continue Reading »
    • Is your estate agency digitally dirty?

      Is your estate agency digitally dirty?

      If you’re an estate agent who genuinely cares about what people think of your agency please read on. If you couldn’t give a monkey’s then I wouldn’t bother to be honest. Now let me explain that subject line. In no way am I making scurrilous assumptions about how you or your team spend your time […]Continue Reading »
    • What are your estate agency’s prospects for 2020?

      What are your estate agency’s prospects for 2020?

      I listened to an interesting podcast last night. And as most people on my database are estate agents I think you’d be interested in it too. It’s called the Estate Agents Podcast and hosted by three of the industry’s good guys. Los tres amigos are, successful agency owner Luke St Clair, award winning industry veteran […]Continue Reading »
    • Simon Whale has a brand – Does your agency?

      Simon Whale has a brand – Does your agency?

      Last week a company launched which provides independent estate agents with a platform to become a buying collective. It’s called Kerfuffle. And the person at the helm is a chap called Simon Whale. If you have been in the industry for a while you’ll probably have heard of Simon. You may very well have worked […]Continue Reading »
    • The Tale of Two Estate Agents and the £15k Handshakes

      The Tale of Two Estate Agents and the £15k Handshakes

      I’d like to tell you a tale of two estate agents. The names have been changed to protect the innocent (no crime was committed but one of the agents was guilty of complacency). The first agent, let’s call him John, sponsors the summer and Christmas fetes of a local school in his patch. Usual deal […]Continue Reading »
    • Raheem Sterling’s Life Lessons for Estate Agents

      Raheem Sterling’s Life Lessons for Estate Agents

      I’ve always liked Raheem Sterling. But a lot of people haven’t. In fact, a lot of people hated him. He was booed mercilessly by England fans during the abject 2016 Euros and shouldered a lot of the blame for that debacle. He was painted as a poster boy for modern day footballer stupidity, greed and […]Continue Reading »
    • The one thing I recommend to all my estate agent clients

      The one thing I recommend to all my estate agent clients

      The past few days I’ve gone back to my roots. No, I’ve not been having a kickabout on the green in the middle of the council estate in north west London where I grew up. Actually, it still sounds like fun though. I’ve been donning my journalist’s cloak again (wouldn’t it be great to wear […]Continue Reading »
    • Are you the Chesney Hawkes of Estate Agency?

      Are you the Chesney Hawkes of Estate Agency?

      Remember Chesney Hawkes? I’m guessing most people do. He is the poster boy of the one hit wonder phenomenon. His record – I am the one and only – topped the charts in 1991. Then he vanished so suddenly it was almost a case for New Scotland Yard’s missing person’s department. But what does Chesney’s […]Continue Reading »
    • Can Bingo Banish Negative Estate Agent Stereotypes?

      Can Bingo Banish Negative Estate Agent Stereotypes?

      “You can’t trust a word they say.” “All they do is whack the property online and wait.” “They’d stitch up their own granny if it meant getting more money.” The above are comments I’ve heard about estate agents. Dishonest. Lazy. Greedy. Defending Decent Agents These in my opinion are generally untrue stereotypes but in my […]Continue Reading »