Property PR Expert Blog

Every week Jerry shares news, views and opinions from the estate agency industry.

  • Recent Posts

    • Can Bingo Banish Negative Estate Agent Stereotypes?

      Can Bingo Banish Negative Estate Agent Stereotypes?

      “You can’t trust a word they say.” “All they do is whack the property online and wait.” “They’d stitch up their own granny if it meant getting more money.” The above are comments I’ve heard about estate agents. Dishonest. Lazy. Greedy. Defending Decent Agents These in my opinion are generally untrue stereotypes but in my […]Continue Reading »
    • How will you be remembered when you’re gone?

      How will you be remembered when you’re gone?

      I sat down this morning to write an article. Everything was planned. I knew the message I wanted to make and the call to action I’d deliver at the end. I intended to share my belief that the words agencies use, whether written or spoken, can have a massive impact on their success, raising profile, […]Continue Reading »
    • Estate Agency Spot the Difference

      Estate Agency Spot the Difference

      Different: not the same as another or each other; unlike in nature, form, or quality. The above is a dictionary definition of the word different. I like different. Being different gets you noticed and remembered. Last week I received a Google review on my Estate Agent Content site. It read: “Jerry is different (in a […]Continue Reading »
    • Is this how estate agents can get up and running?

      Is this how estate agents can get up and running?

      It was Mrs L’s birthday yesterday. She likes running and one of my goals this year is to run a marathon. Quite why I want to run 26.2 miles for the first time at 47 years-old I’m not sure. I guess it’s part of my mid-life crisis. But it’s safer than having an affair with […]Continue Reading »
    • Estate Agents and the Temple of Doom

      Estate Agents and the Temple of Doom

      Hi Jerry I love boxing. I admire the boxers’ skills, strength, sportsmanship (including women boxers) and their stories. I watched an event on Saturday where the headline bout was an English boxer Ted Cheeseman fighting a Spaniard called Sergio Garcia (it wasn’t the golfer moonlighting) for the European Super Welterweight title. Cheeseman was being billed […]Continue Reading »
    • An example of seriously sh*te estate agency marketing

      An example of seriously sh*te estate agency marketing

      I wasn’t going to blog this week due to being flat out with copy writing projects and feeling knackered because of our insomniac new puppy. I’ve been on the night-time duties while Mrs L has been away working in London town. Picture the scene. It’s 3am in the morning, I’m clapping zeds, I hear the […]Continue Reading »
    • Is Google giving your estate agency grief or gold?

      Is Google giving your estate agency grief or gold?

      When can you stop saying Happy New Year? I think it should be January 2nd but that’s probably because I’m a right grumpy pumpkin at the moment due to our new puppy Lindy keeping me up for the last two nights. And, yes I know, the name Lindy Lyons, sounds like a stripper rather than […]Continue Reading »
    • Puppies and deal clinching questions for estate agents

      Puppies and deal clinching questions for estate agents

      The Brexit shenanigans have got shit all on the negotiations we’ve gone through over the past two and half years in my house. We’ve had late night meetings, arguments, people storming out, doors slammed, stony silences and stare downs where it felt that the first one to blink would lose. And my friends I must […]Continue Reading »
    • What Estate Agents can Learn From Google’s 2019 Plan

      What Estate Agents can Learn From Google’s 2019 Plan

      Google has a 1000-year plan. Apple apparently has the same very long term vision laid out in a secret cave. A lot of dodgy football managers have five years plans but are usually only around 12-18 months to work on them before getting their P45. Hannibal from the A Team always had a plan. He […]Continue Reading »
    • Abraham Lincoln’s Marketing Message to Estate Agents

      Abraham Lincoln’s Marketing Message to Estate Agents

      Words have power. So why do many estate agents undervalue them? Imagine being six years-old and seeing a sign ‘No blacks, No Irish, No dogs’? I’m guessing you know who said: “I have a dream…….” Or ‘We will fight them on the beaches……’ Closer to home I still feel sad about something my Dad said […]Continue Reading »