Property PR Expert Blog

Every week Jerry shares news, views and opinions from the estate agency industry.

  • Recent Posts

    • What are your estate agency’s prospects for 2020?

      What are your estate agency’s prospects for 2020?

      I listened to an interesting podcast last night. And as most people on my database are estate agents I think you’d be interested in it too. It’s called the Estate Agents Podcast and hosted by three of the industry’s good guys. Los tres amigos are, successful agency owner Luke St Clair, award winning industry veteran […]Continue Reading »
    • Simon Whale has a brand – Does your agency?

      Simon Whale has a brand – Does your agency?

      Last week a company launched which provides independent estate agents with a platform to become a buying collective. It’s called Kerfuffle. And the person at the helm is a chap called Simon Whale. If you have been in the industry for a while you’ll probably have heard of Simon. You may very well have worked […]Continue Reading »
    • The Tale of Two Estate Agents and the £15k Handshakes

      The Tale of Two Estate Agents and the £15k Handshakes

      I’d like to tell you a tale of two estate agents. The names have been changed to protect the innocent (no crime was committed but one of the agents was guilty of complacency). The first agent, let’s call him John, sponsors the summer and Christmas fetes of a local school in his patch. Usual deal […]Continue Reading »
    • Raheem Sterling’s Life Lessons for Estate Agents

      Raheem Sterling’s Life Lessons for Estate Agents

      I’ve always liked Raheem Sterling. But a lot of people haven’t. In fact, a lot of people hated him. He was booed mercilessly by England fans during the abject 2016 Euros and shouldered a lot of the blame for that debacle. He was painted as a poster boy for modern day footballer stupidity, greed and […]Continue Reading »
    • The one thing I recommend to all my estate agent clients

      The one thing I recommend to all my estate agent clients

      The past few days I’ve gone back to my roots. No, I’ve not been having a kickabout on the green in the middle of the council estate in north west London where I grew up. Actually, it still sounds like fun though. I’ve been donning my journalist’s cloak again (wouldn’t it be great to wear […]Continue Reading »
    • Are you the Chesney Hawkes of Estate Agency?

      Are you the Chesney Hawkes of Estate Agency?

      Remember Chesney Hawkes? I’m guessing most people do. He is the poster boy of the one hit wonder phenomenon. His record – I am the one and only – topped the charts in 1991. Then he vanished so suddenly it was almost a case for New Scotland Yard’s missing person’s department. But what does Chesney’s […]Continue Reading »
    • Can Bingo Banish Negative Estate Agent Stereotypes?

      Can Bingo Banish Negative Estate Agent Stereotypes?

      “You can’t trust a word they say.” “All they do is whack the property online and wait.” “They’d stitch up their own granny if it meant getting more money.” The above are comments I’ve heard about estate agents. Dishonest. Lazy. Greedy. Defending Decent Agents These in my opinion are generally untrue stereotypes but in my […]Continue Reading »
    • How will you be remembered when you’re gone?

      How will you be remembered when you’re gone?

      I sat down this morning to write an article. Everything was planned. I knew the message I wanted to make and the call to action I’d deliver at the end. I intended to share my belief that the words agencies use, whether written or spoken, can have a massive impact on their success, raising profile, […]Continue Reading »
    • Estate Agency Spot the Difference

      Estate Agency Spot the Difference

      Different: not the same as another or each other; unlike in nature, form, or quality. The above is a dictionary definition of the word different. I like different. Being different gets you noticed and remembered. Last week I received a Google review on my Estate Agent Content site. It read: “Jerry is different (in a […]Continue Reading »
    • Is this how estate agents can get up and running?

      Is this how estate agents can get up and running?

      It was Mrs L’s birthday yesterday. She likes running and one of my goals this year is to run a marathon. Quite why I want to run 26.2 miles for the first time at 47 years-old I’m not sure. I guess it’s part of my mid-life crisis. But it’s safer than having an affair with […]Continue Reading »