Property PR Expert Blog

Every week Jerry shares news, views and opinions from the estate agency industry.

  • Recent Posts

    • Introducing the ‘Secret’ Estate Agency Marketing Tool

      Introducing the ‘Secret’ Estate Agency Marketing Tool

      We all know about blogging. More and more estate agents are also vlogging. Facebook posts, LinkedIn updates, direct mail, newsletters and community sponsorships are all staples of estate agency marketing to some degree. But there’s is a seriously underused, almost to the point of it being a secret, marketing tool for agents and that is […]Continue Reading »
    • Why are estate agents scared of being different?

      Why are estate agents scared of being different?

      Very quick blog this week as I’m double busy on a rake of projects. My question is why are so many estate agents scared of being different? So many agents I speak to are stuck in traditional ways of thinking about their marketing and content generation that they are not just standing still – they […]Continue Reading »
    • The marketing platform most estate agents are rubbish at

      The marketing platform most estate agents are rubbish at

      I read an interesting article last week. It contained a main message I have believed for ages. It’s to do with a marketing myth. Print marketing for estate agents is dead, apparently. But this article by a chap called Oli Luke made a very good case that its death has been grossly exaggerated. Every bright […]Continue Reading »
    • Is This Facebook Move a ‘Game Changer’ for Estate Agents?

      Is This Facebook Move a ‘Game Changer’ for Estate Agents?

      I hate the phrase ‘game changer’. It started off, like a lot of things, in the USA. It came from the world of sports reporting – a game changer was someone of extraordinary talent like a Lebron James or Kobe Bryant (tall fellas, good at basketball). And it’s made its way to our shores. So, […]Continue Reading »
    • Five Estate Agents to Follow on Facebook

      Five Estate Agents to Follow on Facebook

      Believe it or not some people aren’t on Facebook. This rare breed of Homo Sapiens is probably feeling smug now as their personal data hasn’t been half-inched by a bunch of techie Arthur Daly’s intent on swaying elections. But seriously, some people are only just joining Facebook. An estate agent client of mine has just […]Continue Reading »
    • Is there a future for traditional estate agents?

      Is there a future for traditional estate agents?

      If you are a traditional estate agent I’ve come across a survey and report, you must read. I say ‘must’ in a pushy way as the report from Rix & Kay Solicitors LLP is in my opinion essential reading for estates agents who are worried about the threat from online only agents. It could very […]Continue Reading »
    • How to Avoid Being an Estate Agent Fool

      How to Avoid Being an Estate Agent Fool

      The Holy Grail of social media marketing for many an estate agent is having a post go viral for the right reasons. Now I’m not going to assume that you know what going viral means so here goes. It’s when something gets shared so often on social media that it gets spread around like a […]Continue Reading »
    • Estate Agents, Facebook and Cowboys

      Estate Agents, Facebook and Cowboys

      I’ve been doing a lot of work this week on Facebook marketing with a couple of clients. Nothing ground breaking there, as all agents need to be thinking about making the most of Zuckerberg’s social media giant. But it did mean I spent the best part of a day looking at dozens of different Facebook […]Continue Reading »
    • Why Estate Agents NEED to be Con Men and Women

      Why Estate Agents NEED to be Con Men and Women

      There’s a new type of con man and woman in town. And thankfully this emerging breed of con artists has zero to do with being smart talking, shiny suited charlatans tricking decent people out of their money. For con people in 2018 replace confidence (as in con man / woman) with content. Because folks if […]Continue Reading »
    • Be more than ‘just’ an estate agency

      Be more than ‘just’ an estate agency

      I’ve spent a good bit of time this week working on award entries for a fantastic family run agency on the south coast. Their doing so many things right that it’s absolutely no surprise they are number one on their patch (according to Rightmove, not just some plucked from the air chest thump). One of […]Continue Reading »