Property PR Expert Blog

Every week Jerry shares news, views and opinions from the estate agency industry.

  • Recent Posts

    • Puppies and deal clinching questions for estate agents

      Puppies and deal clinching questions for estate agents

      The Brexit shenanigans have got shit all on the negotiations we’ve gone through over the past two and half years in my house. We’ve had late night meetings, arguments, people storming out, doors slammed, stony silences and stare downs where it felt that the first one to blink would lose. And my friends I must […]Continue Reading »
    • What Estate Agents can Learn From Google’s 2019 Plan

      What Estate Agents can Learn From Google’s 2019 Plan

      Google has a 1000-year plan. Apple apparently has the same very long term vision laid out in a secret cave. A lot of dodgy football managers have five years plans but are usually only around 12-18 months to work on them before getting their P45. Hannibal from the A Team always had a plan. He […]Continue Reading »
    • Abraham Lincoln’s Marketing Message to Estate Agents

      Abraham Lincoln’s Marketing Message to Estate Agents

      Words have power. So why do many estate agents undervalue them? Imagine being six years-old and seeing a sign ‘No blacks, No Irish, No dogs’? I’m guessing you know who said: “I have a dream…….” Or ‘We will fight them on the beaches……’ Closer to home I still feel sad about something my Dad said […]Continue Reading »
    • How can Estate Agents Sell Trust?

      How can Estate Agents Sell Trust?

      It’s got cold suddenly. And it’s been getting dark earlier. Before you start thinking I’m indulging in National State the Bleeding Obvious Day let me explain where I’m headed. I was shuffling down the High Street where I live yesterday day freezing my face off as a wind whipped in off the south coast. It […]Continue Reading »
    • Why Jehovah Witnesses are Smarter than Most Estate Agents

      Why Jehovah Witnesses are Smarter than Most Estate Agents

      Anytime there was a knock on our door on a Sunday morning my mum would always shout to us from her position at the kitchen table ‘Don’t answer it if they are Jehovahs.’ This always made me ask myself two questions. These being, how on earth does a ten-year-old know without opening the door if […]Continue Reading »
    • What agents can learn from a tax dodging Irishman

      What agents can learn from a tax dodging Irishman

      When I was growing up my Uncle Tighe knew a fella who was in the building game just like he was. This chap was a fellow Irishman who had a rather loose grasp of the tax laws- basically he thought it was optional. A cash is king approach. He was nicknamed Frank the Bank due […]Continue Reading »
    • Why Estate Agents NEED to be Con Men and Women

      Why Estate Agents NEED to be Con Men and Women

      There’s a new type of con man and woman in town. And thankfully this emerging breed of con artists has zero to do with being smart talking, shiny suited charlatans tricking decent people out of their money. For con people in 2018 replace confidence (as in con man / woman) with content. Because folks if […]Continue Reading »
    • How Estate Agents Can Create Instruction Winning Profile Photos

      How Estate Agents Can Create Instruction Winning Profile Photos

      In this short video we show how estate agents, and indeed any business people with a face, can create memorable profile photos and LinkedIn head shots. Turn your face into an instruction winning machine in four scientifical steps. Enjoy folks.Continue Reading »
    • Six Websites and Apps Estate Agents Should Check Out

      Six Websites and Apps Estate Agents Should Check Out

      I was asked the other day to recommend a few websites which estate agents might find useful. It was a good question as it got me thinking about what makes for a useful website or as you’ll see below app. So, here are six of the best (in my humble opinion) and why I think […]Continue Reading »
    • Do Estate Agents Take Themselves too Seriously?

      Do Estate Agents Take Themselves too Seriously?

      Is yours the best job in the World? Do you bounce out of bed in the morning like Zebedee on Crystal Meth? Do you absolutely love what you do? I don’t. Well at least I thought I didn’t until a video I posted on LinkedIn a couple of weeks ago went viral (ish). If you […]Continue Reading »