If you have ever won one you’re within your rights to claim to be an award-winning agent.
But as all good agents who look to the future know, the more recent your award is the better.
I like awards because they give my clients plenty of PR opportunities which if used properly often result in new instructions.
And I practice what I preach. I don’t just urge my clients to enter awards I throw my hat in the ring myself.
Yesterday I found out I’ve been shortlisted in The Negotiator magazine’s Supplier of the Year – Professional Support category.
I’ll find out the result when I head up to London on October 31. But the result doesn’t matter really.
And that’s because the countdown on my 15 minutes of fame has started.
Now I don’t expect to win. I’m a small fish against some very big fishes, but, and here is a key point, I’m the only PR fish in that pool.
In much the same way that two of my clients who have been shortlisted in categories are the only agents in their areas to have been so. It’s about creating a positive point of difference when promoting it.
And here is what I’m doing to ensure being shortlisted for this award will benefit me and bring in new business.
The five steps I’m going to layout below apply to estate agents who have been shortlisted for any award so it’s not just me bragging.
1) Social media the sh*t out of the news I’ve been shortlisted – Linkedin, Facebook, Twitter and I’ll blog about it. This can be done until the awards ceremony giving you weeks of potential publicity material.
2) Send a news release to the local media – I’ve already done that this morning and will feature in next week’s Brighton Argus – ‘Local business in running for national award’.
3) Update my email signature with the Shortlisted logo I’ve just been sent by the good people at The Neg.
4) Send an email about the news to my database informing them – which I’ve done by you reading this.
5) The final step is that speaking from my own experience getting shortlisted gives you an extra spring in your step and is great for morale especially when you employ people. I’m buzzing today.
I’ve already had an enquiry off the back of a Linkedin post I put up yesterday and I’ve always gained business off the back of previous short listings.
And as you know I like to share I’m happy to send you my entry form so you can see the approach I took and, with a bit of creativity, how it can be adapted when your agency goes for golds.
Thanks for reading and here’s to your next instruction.
PS: If you want to be sent the entry which got me shortlisted just ping me an email with: ‘14 minutes left’ – in the subject line.