I hate the phrase ‘game changer’. It started off, like a lot of things, in the USA.
It came from the world of sports reporting – a game changer was someone of extraordinary talent like a Lebron James or Kobe Bryant (tall fellas, good at basketball).
And it’s made its way to our shores.
So, not only is it over here being over used, it often means sweet fuck all when it’s plonked onto marketing copy for a new piece of software, legislation, app, etc.
In my humble opinion there are very, VERY few things that are true game changers.
An absolute total cure for all cancers is one of them.
Making Mars habitable for humans another.
Lionel Messi can also be reasonably included.
And the Google machine on the interweb.
I’ve lost count of the number of ‘game changing’ shiny new things to hit estate agency marketing since the turn of the year.
None of them have been. It’s simply lazy arsed copywriting or reporting.
But last week following on from my post about Estate Agents worth following on Facebook, two of them announced something which, if it’s what they are saying it is, could be a genuine ‘game changer’ (I’ve just whacked myself in the mouth with my hole puncher for saying that) for certain agencies.
Chris Kyriacou of EAanalytics and Perry Power of Power Bespoke estate agents have teamed up to create an online training course for agents which will show you how to, and I quote their spiel:
“Use the Marketing Superpower of Facebook to Generate Leads for Your Estate Agency.”
The reason why this piqued my interest was that over the past two or three months I’ve been doing a lot of scouting for my clients.
By this I mean I create reports on their rivals. What they are doing well? What they ain’t doing well? Where their weak spot is? And how we can capitalise on it?
Just like I did when I was involved in football and scouting rival teams ahead of our matches against them.
And the most glaring area most of their rivals (and indeed in some cases my own clients) are weak in is using Facebook to generate leads without throwing loads of money at boosted posts or adverts.
The likely lads promise their way will draw in quality leads for a fraction of the usual cost.
But the main reason I’ve signed up for this course is because what the pair are sharing isn’t hypothetical.
Chris came up with it and Perry has been using it to great effect in his agency. And if it works for his agency it’ll work for my clients I’m sure.
Follow the link for more information, including the early bird offer they’re running.
Thanks for reading and here’s to your next instruction, wherever it comes from.
PS: I also f’ing hate that phrase ‘going forward’. Why couldn’t we have simply stuck with ‘in the future’?
PPS: If you are still using ‘solutions’ scattered around your marketing copy like flea powder on a raggedy old rug you are probably around 10 years, maybe 12, out of date.