Anytime there was a knock on our door on a Sunday morning my mum would always shout to us from her position at the kitchen table ‘Don’t answer it if they are Jehovahs.’
This always made me ask myself two questions.
These being, how on earth does a ten-year-old know without opening the door if the people on the other side are ‘Jehovahs’, and what on earth is a ‘Jehovah’ anyway.
My natural curiosity meant I often opened the door anyway.
I discovered dear old mum meant Jehovah Witnesses, who rightly or wrongly, were seen as the scourge of a working-class Sunday morning.
Fast forward 36 years and swap a council house in a rough north west London estate for a sleepy ish train station on a nice part of the south coast of England.
These places are vastly different but have one thing in common – Jehovah Witnesses.
But here’s the clever thing. The JW’s have moved with the time – even to the point where some of their promotional copy is branded JW.
They’ve realised no one was answering their doors to them, or that modern lifestyles are busier than what they used to be.
And they changed tactics – now they don’t come to you – you come to them, sort of.
I regularly see them pitched up giving out their magazines at the train station, makes sense as it’s the busiest place in town. And they also have nabbed the High Street corner with the most footfall. Smart move.
They have moved with the times in a bid to get their brand out there to the biggest possible audience.
It’s something a lot of estate agents could learn from.
When was the last time your agency tried a new tactic such as Facebook adverts?
Or gave producing and delivering a regular newsletter a try?
Or embraced video marketing?
Or simply tried a different tone of voice for your marketing copy and articles?
And if you simply say tried all those they don’t work then quite frankly you haven’t done them right as loads of successful agents have and are reaping the instructions.
The times they are a changing folks. And it’s up to you if your agency changes with them or gets left behind.
I’ve got to go now as there’s a knock at the door.
Thanks for reading and here’s to your next instruction.
PS: If you are not content marketing yet let me know your postcode as I may be able to help