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Introducing the ‘Secret’ Estate Agency Marketing Tool

We all know about blogging.

More and more estate agents are also vlogging.

Facebook posts, LinkedIn updates, direct mail, newsletters and community sponsorships are all staples of estate agency marketing to some degree.

But there’s is a seriously underused, almost to the point of it being a secret, marketing tool for agents and that is podcasting.

For those of you who don’t know (marketing rule #1 – Never Assume People Know What You’re Talking About) here’s a brief guide to podcasting.

Podcast: a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically.

People are on the move more than ever. Driving around in their cars, commuting on transporting, exercising, running and 101 other modes of getting about.

We’ve forgotten what it’s like to bored. Because our phones and tablets have opened a world of never ending entertainment and information.

And podcast provides an answer to capture the ears, literally, of potential clients and people in your local patch.

I love listening to podcasts – BBC5 Live Boxing, Sky Sports Toe to Toe, One Year No Beer (an alcohol-free challenge I’m on) and several personal development ones. They are brilliant for car journeys to clients or when I’m out running or pretending to do stuff in the garden.

Producing them is as simple as having a smart phone and a decent microphone (not expensive).

Here are four ideas I’ve had for agents to podcast about.

1) Monthly property marketing update for your patch.

2) Invite a local solicitor / mortgage broker in to discuss conveyancing / mortgages. This can be broadened out to include chats with local builders, interior designers, garden landscapers etc.

3) If you have the licences to my Estate Agent Articles you can use them as a springboard for your podcast material.

4) Create a fortnightly round up of local area news, share what’s been happening in your office but aim to make it personable, interesting and entertaining for your listeners.

James Ede, of Be Heard, is a podcasting expert and a good bloke. He has sent me several links to some useful information on why podcasts are brilliant marketing tools, how to set up a podcast (it’s a lot simpler than you think) and statistics that show huge growth in the popularity of podcasts.

If you want to look at what he’s sent send me an email saying for ‘Pod’s Sake’ and I’ll forward them to you.
Thanks for reading and here’s to your next instruction.


PS: Volume 4 of my Estate Agent Articles launches on May 26th. They are my best work yet and include improvements to the SEO, free images and you can even turn them into vlogging scripts and Podcast material. Existing clients get first refusal and I’ll be letting you know more about this in the next fortnight. If you want to be first in line for a no obligation look ping me an email. Thanks.

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